#MyOshiTime. More to Love

For almost a year, the #MyOshiTime and More to Love campaigns ran as a unified, evolving brand world, growing with Namibia through each product moment. It began with the Vanilla and Summer Fruit line extension, introducing a new wave of taste and lifestyle. Then Guava made its much-anticipated comeback, stirring nostalgia and reinforcing fan loyalty.

The journey came together with the launch of the 2L Strawberry under the More to Care message, extending the brand’s promise into purpose. Instead of making everyday moments a little more meaningful with just taste alone, this was an intentional campaign that focused on supporting communities affected by breast cancer and paying the support forward through donations of a portion of the bottle sales to Cancer Association of Namibia.

Oshikandela has always been more than just a delicious drink. It’s that smooth, familiar and unapologetically Namibian feeling. And with the More to Love umbrella, Oshikandela launched a campaign ecosystem rooted even deeper in local culture. The advertising campaign was boldly executed across a multitude of channels that it did not only speak to Namibians, it spoke for them. It deployed the full spectrum of advertising and marketing channels, from Facebook and Instagram to Google Ads, influencer partnerships, radio, outdoor and on-ground activations, ensuring we met consumers wheneva, whereva, with Oshikandela!

The strategic foundation was built on the powerful insight of how Namibians carry multiple worlds within them; heritage and hustle, tradition and trends coupled to roots and relevance. Oshikandela is a brand that fully embodies 'Hip with Heritage.' The More to Love platform gave that idea room to breathe, room to expand and room to be felt.

More Flavour. More Feeling. More You.

The Vanilla & Summer Fruit line extension brought fresh dimension to the range. Vanilla arrived as the slow sip - indulgent, calm, made for relaxation and personal reward, anchoring the brand's #MyOshiTime platform. Summer Fruit, however, is the complete opposite - vibrant, spontaneous, vibey and fun-loving. Together, the two flavours captured the full emotional variety of Namibian life, from Sunday chillness to weekend grooves. Photography was vivid and candid, naturally placing Oshikandela into real moments rather than staged perfection. Oshikandela is the perfect buddy for every moment. 

New recipes were added on the website and the #MyOshiTime quiz was refreshed to welcome the new flavour options and the "More to Love" messaging, which is a simple, shareable and wonderfully on brand digital touchpoint that fuels participations.

Back In The Mix: Guava Limited Edition

Adding to the launch of the new flavours was the revival of our Guava flavour, seamlessly sliding right into the #MyOshiTime universe. The 'Back in the Mix' campaign of limited-edition Guava felt like rolling back the tape of a classic record from the past- nostalgia reimagined for the right moment. The tone was cheeky, warm and rooted in Namibia. For Guava, the nostalgic “Back in the Mix” angle became the unique storytelling leg, giving it emotional weight while still tying back to the brand’s overarching promise of More to Love. Unlike the twin flavours (Vanilla and Summer Fruit), Guava’s strength was in familiarity and memory, giving of that More to Love nostalgia.

In a world that is constantly changing, there’s something special about the things that stay in your heart: the tastes, moments and memories that instantly transport you back. When a flavour you love returns, it’s like a piece of a homecoming story. The OshiNation spoke and we listened. Creating that two-way street gave us a powerful connection to our consumers. We are here to honour their opinions and to prove how much we care.

Pink with Purpose: Oshikandela Strawberry & Breast Cancer Awareness

More than just pink, more than just support, this was Oshikandela standing with Namibia, in the same way that Namibia constantly has: with heart, with humanity and with heritage. Through the 2 Litre special edition Oshikandela Strawberry, the campaign extended the brand’s promise of More to Love into a More to Care movement, honouring not only those fighting breast cancer but also the caregivers, survivors, supporters and the communities who lift them, a reminder that early detection and support is something we all play a role in. Alongside activations, some women chose to share vulnerable parts of their journeys through interviews, bravely giving voice to their experiences with breast cancer. In doing so, helping break the stigma and encourage others to act.