Vanilla and Summer Fruit were undeniably irresistible and were already making waves, but we wanted to hype up our OshiNation even more. So we turned up the energy and reminded them that when we said there’s More To Love, we meant it!
In addition to the launch of the two new limited-edition 500ml Oshi flavours, we’ve decided to team up with a day one Oshi-lover to bring them the Oshi anthem.
DJ Castro is a popular award-winning Namibian DJ with a successful career built on genuine connection. His ability to read the room and curate the perfect soundtrack for any occasion, gives him that natural influence beyond the turntables. When his wave of presence in the community reached Oshikandela, the alignment was immediate and undeniable.
The collaboration was always about co-creating something for the community as much as it was for the brand. Together with DJ Castro, Oshikandela released ‘More To Love’; a fresh jam built from the same good vibes, real flavour and energy that powers the OshiNation.
The song, which was introduced through our More to Love campaign was very seamless. Castro’s genuine love for the brand showed in the video as a proud Namibian having the time of his life with a product he enjoys. Various content rolled out across platforms, showing the new 500ml limited-edition Vanilla and Summer fruit flavours in the hands of someone the community already trusts and celebrates.
If there’s anything Namibians love as much as good flavour, it’s a tune they can feel.
Namibia is diverse and to fully meet our consumers halfway, we opened a portal to #MyOshitime quiz, where everyone can chat about all things relaxation and simply taking it easy.
Here, we get to know how Oshikandela is fuelling their moments and how we can give them more. That same energy lives in the Namlish Dictionary and Wacky Combos, where fans submit their own slang and get tips on wildest ways, they enjoy their Oshi.
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